Our guiding principles

Brotherhood & Community

Fostering deep connections and representing the unique bond among firefighters.

Service & Authenticity

Honoring the commitment of firefighters through genuine, relevant designs created by those who understand.

Quality & Function

Prioritizing superior materials and craftsmanship for durable, comfortable gear that performs off-duty.

Reliability & Trust

Being a dependable partner for departments seeking consistent, high-standard bulk apparel solutions.

Our founders

DoDFireGear was founded by Andrew (AJ) Kehl and Jon Jay Ammon, two leaders with deep roots in the fire service.

AJ, a Certified Chief Fire Officer and Lean Six Sigma Black Belt, brings over 20 years of experience in strategic leadership and performance improvement.

Jon Jay, a retired U.S. Air Force firefighter of 24 years, served across six continents and carries forward a family mission of service and resilience.

Together, they created DoDFireGear to honor first responders and provide gear built with purpose, integrity, and respect for those who serve.

Our origin

DOD Fire Gear was born not in a boardroom, but from decades of firsthand experience on station floors and flight lines. Our team is composed of veterans with over 40 years of collective service within the Department of Defense fire community. We’ve worked the long hours, shared the unique challenges, and understood the deep sense of identity that comes with this life.

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Our mission

To represent and serve DoD firefighters with premium, comfortable, and authentic apparel that honors the job, the culture, and their essential downtime. We are committed to providing curated, high-quality gear designed by veterans who intimately understand the world our firefighters navigate daily.

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Our vision

To become the undisputed go-to lifestyle brand for military firefighting professionals—recognized across all branches, installations, and departments for our unwavering commitment to quality, authenticity, and the brotherhood.

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